What are insights? How can we use them in our jobs? Join our half-day interactive workshop on Tuesday 7 June and discover with our Managing Partner & experienced workshop leader (ESOMAR, MOA, Febelmar…) Tom De Ruyck:
- the theory behind the power of an insight
- how to let your insights flow in your organization
- how to create habits for working with insights
More than ever, demonstrating impact is the name of the game for professional marketing services agencies. According to our recent Market Research Impact study (2014), only 45% of insight professionals and marketers believe research succeeds in changing the attitudes and decisions of marketers. Based on 20+ in-depth interviews with MR professionals on the client side, we identified 11 unmet needs related to the future of consumer insights. In the end, the goal is to trigger meaningful actions which turn insights into concrete ideas, stronger brands and future-proof business concepts so as to deliver better consumer experiences.
The million-dollar questions are: how do we trigger these meaningful actions across the organization in order to create a positive business impact? And how can tomorrow’s insight professional do this efficiently yet effectively? Subscribe for this Smartees workshop and you’ll find the answers, together with fellow research colleagues!
We hope to welcome you in our Penthouse as from 12PM; the workshop will kick off at 1PM; we’ll close the afternoon around 4.30PM with networking and drinks. Seats for this session are limited, so subscribe today!
