Join our Smartees Summer School on Wednesday August 19 for a 45-minute inspirational Webinar on detecting new consumer insights, thé key to ensure a future-proof business. This webinar will start with a quick recap of our insight theory, to then dive into the techniques you can use to embed a virtuous circle of consumer insight gathering, selection and activation within your business.
This circle is built on 5 pillars:
- Bottom up listening – How does insight generation work without asking questions? How to empower all those in your organization who have the ability to detect insights? What role does structural collaboration play in this scenario?
- Taking stock – What’s already cooking in the insight kitchen? How to leverage insights that are already known in your business or turn hypotheses into insights?
- Ad-hoc generation – What’s the right research approach when there are specific insight ‘white spaces’ that need to be filled.
- Selecting and validating – How to choose the most potent insights to use?
- Getting insights ‘inside’ – How to liberate insights out of PowerPoint slides so they really live inside your business.
In short, you can look forward to 45 minutes of inspiration, all illustrated with interesting client cases from Telefonica, Cloetta, DIESEL, Heineken and many more.
Presentation by Ashley Smith, Business Director at InSites Consulting
